Feel like you’re getting bucked off a bull? Pay-Per-Click (PPC) Marketing can sometimes feel that way if you aren’t familiar with all the different techniques.
Investing in PPC advertising, you want the best return on your investment (ROI). This is why improving your PPC strategy is one of our top priorities. Here we will share with you how we work to maximize the best possible ROI through our innovative PPC plans.
Advertise on multiple platforms
Most businesses focus their advertising on google ads, which is always smart. And with Google ads, your ads can reach a massive audience in your target market. But you shouldn’t limit your business to just google ads.
You can reach people on your target on other platforms like social media, including Facebook. Facebook is a go-to social media site for companies looking to build brand awareness, improve customer loyalty, or even generate sales. If you know your target market in your PPC strategy campaign, then setting up your Facebook campaign to align with your PPC will drastically increase your strategy and goals, unlocking more of a following and customers.
Launch a remarketing campaign
We know when we use remarketing to retarget a website visitor, like someone who browsed a product page, they’re 70% likely to purchase your product instead of a competitor’s. Remarketing needs to earn a spot in your PPC strategy with those kinds of odds.
We use google analytics to create audiences for remarketing campaigns, narrowing your audience by page, device, time on page, and more. Once your audience is built, you can make a remarketing campaign in google ads.
If you have your google ads and google analytics linked, you can import and access this audience with ease. Also, note that you will need a specific number of users in your audience to launch a remarketing campaign.
This process can also be done in Bing Ads, but if you want more bang for your buck and larger coverage, google ads are usually the more common choice for businesses.
Design mobile-first landing pages
Everyone today is on their phones, and that’s why it’s important for companies to please mobile users. More than half the world’s internet traffic comes from mobile devices. More than half of online transactions occur on mobile devices as well as 50% of ad clicks happen on mobile devices.
A lot of businesses out there forget about mobile-friendliness when it comes to their PPC strategy. So it’s important to make sure your website linked to your ads is mobile-optimized and will deliver a stellar experience to your visitors. Make sure your landing page is fast, functional, intuitive, and relevant.
This we would say is the most important concept to achieve in maximizing your ROI on your PPC campaign.
Try lookalike and similar audiences
If you are looking to learn new innovative PPC strategies, try lookalike audiences on Facebook and similar audiences on Google Ads. While these are available on both platforms, both audience types help your business reach users similar to your existing followers, customer, or website visitors.
A lookalike or similar audience allows you to take your audience targeting to an unmatched depth and accuracy. Plus to make things more convenient, Facebook and Google Ads automate most of the audience-creating process, only requiring you to provide the initial data.
Now combining this process with your remarketing campaign will increase your conversion rate by more than 40%. On Facebook, you can upload a customer file, refer to site traffic, app activity, and more to build a lookalike audience. With this Facebook recommends an audience of at least 1000 people.
Embrace A/B Testing
We don’t just launch your ads and monitor them. Why pay someone to just run an ad campaign without testing it?
Google ads supports experimenting with your ads. That’s why the platform allows your business to create experiments. We always make three to four ads with different messaging for testing. With experiments, your business can test a variety of factors that includes bids, audience targeting, location targeting, and more.
With the newfound data in any experiment, we can compare your experiment’s performance and make a data-backed decision when it comes to optimizing and improving your PPC strategy.
Looking for a custom PPC strategy?
With these PPC strategies, your business can start to revolutionize your advertising campaigns. Don’t know how to do a PPC campaign, don’t worry. With our award-winning and nationally recognized skill set, we can provide your business with a PPC strategy that drives results.
What is Brand Affinity click to learn more: Define Brand Affinity
