At Alamo City Marketing Solutions we strongly believe online advertising allows you to show your ads to the people who are likely to be interested in your products and services while filtering out folks who aren’t. Which allows you to target the right people. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.
Benefits of Google Ads
Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:
1. Target your ads
Targeting gives us the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Google Ads offers different ways of targeting, which we’ll go over in more detail later. For now, here’s a look at the choices that we provide with online ads that can make your marketing campaigns even more targeted:
- Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
- Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
- Age, location, and language: Choose the age, geographic location, and language of your customers.
- Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
- Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
2. Control your costs
Google Ads gives us full control over how you spend your money. There’s no minimum. And we can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
3. Measure your success
With Google Ads, if someone clicked your ad, we will know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — we are able to track that, too.
By seeing which ads get clicks and which ones don’t, we will also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
We even track other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. We review and study analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.
4. Driven Results
We provide all our clients with up-to-date results on their ad campaign, showing them where they are spending their money and how much of a return on their investment they are receiving. We run multiple successful campaigns for our clients, bringing them positive results!
